At present social media is mainly used to accomplish business objectives in terms of annual sales growth. Businesses that intend to flourish best and create a buzz must recognize the significance of social media sites, as a suitable platform facilitating two-way communication between the company and its stakeholders. This in return will catalyse company’s process of achieving objectives at a faster pace in the coming year. Crafting a finest engagement experience is the secret recipe for having a positive impact at its best. Social media in coming year will provide a company support program for processes including customer relationship management, market research, Influencer based customer expansion, digital public relations, competitor’s insights, and sponsored targeted ads.
Welcome to the new paradigm of real brand-consumer engagement. Improve your brand presence on the social media sites that helps you reach the right audience for your businesses with right approach. An audience that is highly opinionated about their purchases and your brand for gaining consumer analysis. Be a part of social media platforms that offer these new upcoming trends in a social media marketing space. Revamp your entire content digital marketing strategy because times have changed.
Let us predict the prospective trends expected to be pursued in coming year by social media marketing spaces available to provide an enriching digital marketing experience.
- Relationship Management. Social media budget needs increment because that is exactly where the audience spends most of their time (receiving news, updates, and providing feedback). Audience engagement is an essential factor in relationship marketing; ideally it humanizes your brand. Buying decisions can be directed through interactive audio visual content, or personalised messages. Return on relationship (ROR) is intended to increase. Platforms that will bring together engagement through multiple tools like polls, battle of brands and, research focus groups will lead the game.
- Market Research Analysis. In coming year online marketing will go through a metamorphosis. Instead of functioning on numerous digital marketing specs scattered on various ventures will come down to one place. Companies will retreat their technological burden and tend to collaborate with platforms that will offer them not just e-commerce but market research analytical tools along with content marketing. A chance to research on consumers, and engaging with those who have an opinion about brands.
- Influencer Based Consumer Expansion. Using the non-traditional route of advertising, coming year is expected to rely on influencers for pushing brand messages to the right audience. Marketers gaining insights about their social audience through the advocates, and convincing potential ones to become influencers in future. Don’t be surprised to see a new specialised social media marketing platform incorporating and relying on influence accelerators in feature.
- Digital Public Relations. Public relation is revolutionising. The days of hiring a bulk of public relation representatives or brand ambassadors for running numerous one on one campaigns are long over. With digital taking the forefront of the marketing effort, the good companies just need a ‘digital marketing strategists.’ To identify and advocate the appropriate strategies for launching successful PR campaigns on various platforms consisting influential traffic to generate word-of-mouth. In coming year the image of a company will enormously rely on digital influencers.
- Direct competitors’ insights. Externalisation of data tends to shape up the new marketing space in coming days. Competitive brands will be exposed to the content of their competitors. Instead of referring to each brand page separately, again this too will come down to one place. The exposure will help maintaining the proactive marketing strategy for all. This feature is going to promote innovation among the lot. All brands will have an idea what others are planning, what is liked by the audiences. Therefore they all will have an equal opportunity to co-learn and try to be ahead of each other.
- Filtered Targeted Ads. Location specific ad targeting based on IP addresses. Advertisements based on GPRS relied on audiences’ preference to be explicit about their current location – hence impressions were never for real. Native ads that fall into the audiences’ dashboard are one of the most comprehensive marketing solutions specially when tracked through IP locations. In coming day’s social media space tend to have an additional advertising placement feature based on Wi-Fi connections that can define area information and utilised to target ads for timely reach.
Fingers crossed! Hope these prospects of social media space for 2016 turn out to be accurate.
Audience lately has gained interest in collaborating with the brands exclusively and tends to build relationships for long-term loyalty programs. By two-way communication brands ought to build stronger ties with their consumers that will eventually benefit their annual sales growth. What is it that you looking forward in the coming year for social media spaces?
Digital Realm 